NEW EPISODE: 2025 Season Recap—Winners & Errors
Start Your Day With Served!
Context-free soundbite: “Someone’s got to be Tito, right?”
This week on Served, Andy, JW and Producer Mike recap the 2025 season with their personal winners-and-errors lists. Duck if you’re a 12-day Masters 1000 event.
What are your highlights and lowlights from the year? Let us know in the chat!
Click below to watch to the full episode, then come back here to read about the stories making headlines this week.
Three stories we love this week.
Raducanu Leaving Nike for Uniqlo?
Sports Illustrated reported that Emma Raducanu is following in Roger Federer’s footsteps by leaving Nike for Uniqlo, citing tennis podcaster Craig Shapiro as its source. Though Raducanu hasn’t confirmed the move, it’s worth noting that Shapiro was weeks ahead of the WTA’s recent Mercedes-Benz sponsorship news.
The 2021 US Open champion would join the mass exodus from Nike over the last few years. Already out the door: Ben Shelton, Jack Draper, Taylor Fritz, Frances Tiafoe, Marta Kostyuk, Donna Vekic and Marketa Vondrousova. Players remaining with the swoosh: Carlos Alcaraz, Aryna Sabalenka, Jannik Sinner, Qinwen Zheng, Naomi Osaka and Holger Rune.
Raducanu, ranked No. 29, lost a $3 million annual contract with Vodafone earlier this year. She is still connected to several luxury brands, including Dior, Tiffany & Co. and Porsche. (Sports Illustrated)
Craig Tiley Rumored to Be Next USTA CEO
Tennis Australia CEO Craig Tiley is reportedly in talks for the USTA’s top job. The position has been open since May.
Next month marks Tiley’s 20th year as the tournament director of the Australian Open. The Happy Slam has grown substantially under his leadership, including a 50 percent increase in economic impact over the last three years and more than doubling the prize money in the last decade.
Tiley told Boardroom.com that every AO must be at least 50 percent different from the last. The tournament consistently experiments with events and fan amenities. Last year introduced the Courtside Bar, overlooking Court 6, now known as the Party Court. Next year, a brand-new Opening Ceremony will include the Battle of the No. 1s and $1 Million 1-Point Slam.
The move would be a return to the United States for Tiley, who is South African. Before joining Tennis Australia, he coached the University of Illinois men’s tennis team to an undefeated season in 2003. (Sportico)
Great Britain Wins College World Cup
Team Great Britain won its second College World Cup last week, defeating Team USA in the final and denying the Americans a sixth consecutive gold medal. Team GB also won the international collegiate event in 2017.
This year marked the 18th annual competition, perennially held in France. Teams are made up of NCAA Division I tennis players.
The final came down to a winner-takes-all mixed doubles match after Team GB won both men’s singles matches, Team USA swept women’s singles, and the teams split the men’s and women’s doubles courts. In the clincher, Team GB’s Jamie Connel (Furman/Florida State) and Sofia Johnson (Old Dominion) beat Team USA’s Nicolas Kotzen (Columbia) and Luciana Perry (Ohio State) 10-7 in the match tiebreak.
Team France beat Team Australia for the bronze medal. (ITA)
Quick Hits
Former US Open semifinalists Gabriela Dabrowski and Luisa Stefani will reunite in 2026, among other new doubles pairings (The Tennis Tribe)
Marie Bouzkova will be coached by Marc Lopez, Rafael Nadal’s former doubles partner and coach (Ubi Tennis)
Jelena Ostapenko is running a highly exclusive garage sale on Instagram (Racquet)
Fabio Fognini forever:
Have You Checked Out the Served 5 Setter?
Global action beyond tennis.
PICKLEBALL: Was former Heisman winner Matt Leinart too busy playing pickleball to take part in the 2025 ceremony over the weekend? The retired NFL quarterback has crossed over to professional pickleball, like Jack Sock and Genie Bouchard. “The footwork, the instinct, the angles—being a quarterback in the pocket, you have to be able to move on the fly, you got to be able to react. The reaction time in pickleball is crazy. When you’re hitting at the net, you have to have quick hands,” he told Pickleball.com.
BADMINTON: An Se-young of South Korea won her third consecutive Player of the Year award from the Badminton World Federation. Shi Yuqi of China is the men’s winner. Other winners: Kim Won Ho and Seo Seung Jae of South Korea, men’s doubles; Liu Sheng Shu and Tan Ning of China, women’s doubles. Dechapol Puavaranukroh and Supissara Paewsampran of Thailand, mixed doubles. Cheah Liek Hou of Malaysia, Para Badminton Male Player of the Year. Ilaria Olgiati of Switzerland, Para Badminton Female Player of the Year. Liek Hou and Fareez Anuar of Malaysia, Para Badminton Pair of the Year. (BWF)
SQUASH: India won its first World Cup by upsetting top seed Hong Kong, and the news took the country by storm. “The entire nation is proud,” Prime Minister Narendra Modi said. Squash is a growing sport in India and will debut as an Olympic sport at the 2028 Summer Games in Los Angeles. (Olympics.com)
Don’t Miss a Second of Served
Connect with us on socials.
Check out the Served Merch Shop.
Subscribe to our YouTube page.
The Served-ship Enterprise … seeking out new storylines and civilized conversations … venturing where no pod has gone before!